"Get a new phone this year and upgrade next year with our leasing plans."

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Explanation of Telstra's new Mobile Lease plan to consumer customers.

Using an animation for visuals gave us the freedom and flexibility to create a fun and relatable explanation of the complicated Mobile Lease plans.  To ensure customers understood what Lease meant in terms of mobile phones, we needed to use a comparable analogy.  Additionally, using animation as a medium kept us within budget, as well as ensuring we were able to modify the video according to brand requirements.